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	<title>Action Web &#187; 創意無咁易</title>
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		<title>做生意做到太慳錢，就不如唔好做</title>
		<link>https://www.goactiongo.com/2022/04/22/creative_ep42/</link>
		<comments>https://www.goactiongo.com/2022/04/22/creative_ep42/#comments</comments>
		<pubDate>Thu, 21 Apr 2022 17:16:07 +0000</pubDate>
		<dc:creator><![CDATA[Admin]]></dc:creator>
				<category><![CDATA[創意無咁易]]></category>
		<category><![CDATA[做生意]]></category>
		<category><![CDATA[創作]]></category>
		<category><![CDATA[創意]]></category>
		<category><![CDATA[執行]]></category>
		<category><![CDATA[社會]]></category>
		<category><![CDATA[香港]]></category>

		<guid isPermaLink="false">http://www.goactiongo.com/?p=7809</guid>
		<description><![CDATA[「做生意，目的係賺錢定慳錢？」 對於上述的問題，無論是否做生意的朋友，答案都會是賺錢，但當實際運作起來時，又會 &#8230; <a href="https://www.goactiongo.com/2022/04/22/creative_ep42/" class="more-link">繼續閱讀 <span class="screen-reader-text">做生意做到太慳錢，就不如唔好做</span> <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h3 style="text-align: center;">「做生意，目的係賺錢定慳錢？」</h3>
<p>對於上述的問題，無論是否做生意的朋友，答案都會是賺錢，但當實際運作起來時，又會有多少人不自覺地跌進了後者的境況呢？ 是什麼原因令大家為了慳錢而忘了做生意的本意呢？  主持們將會在節目內一一分享。</p>
<p>可能有朋友會覺得今期是離題的，明明講創意的節目，突然轉去講做生意，兩個主持是否精神失常或者失憶呢？其實有聽開本節目的朋友，會知道我們強調無論多好的創意，必須配合執行方案才有價值，單單一個idea，那怕吹到上天咁高，若無法執行，也只是空談。因此今集會嘗試從營運一盤生意的態度，去探討下執行的重要性。</p>
<p>講多無謂，請大家細意欣賞今集內容。</p>
<hr />
<p>&nbsp;</p>
<p><strong>Part 1</strong></p>
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<p><strong>Part 2</strong></p>
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		<title>對創作的迷思 (2)</title>
		<link>https://www.goactiongo.com/2021/05/06/creative_ep41/</link>
		<comments>https://www.goactiongo.com/2021/05/06/creative_ep41/#comments</comments>
		<pubDate>Thu, 06 May 2021 11:16:35 +0000</pubDate>
		<dc:creator><![CDATA[Admin]]></dc:creator>
				<category><![CDATA[創意無咁易]]></category>
		<category><![CDATA[創作]]></category>
		<category><![CDATA[創意]]></category>
		<category><![CDATA[文化]]></category>
		<category><![CDATA[香港]]></category>

		<guid isPermaLink="false">http://www.goactiongo.com/?p=7307</guid>
		<description><![CDATA[「做大事要成功，要三個條件，就係銀紙、銀紙，都係銀紙」 大家不要誤會，今集不是講銀紙的重要性，而係承著上集未完 &#8230; <a href="https://www.goactiongo.com/2021/05/06/creative_ep41/" class="more-link">繼續閱讀 <span class="screen-reader-text">對創作的迷思 (2)</span> <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><strong>「做大事要成功，要三個條件，就係銀紙、銀紙，都係銀紙」</strong></p>
<p style="text-align: left;">大家不要誤會，今集不是講銀紙的重要性，而係承著上集未完的部份，講下對創作的迷思﹕有些創作以為創作的最大障礙是賺不到錢。</p>
<p style="text-align: left;">當然實情絕非如此，其實舉個例大家就會明，假設你現在戶口多了一千萬，你就能夠畫出一幅感動人心的畫作，或者寫出一個扣人心弦的劇本嗎？</p>
<p style="text-align: left;">然而為何部份創作人會有這種迷思呢？ 再推而廣之，是否有錢真的可以解決所有問題呢？</p>
<hr />
<p style="text-align: left;">
<p style="text-align: left;"><strong>Part 1</strong></p>
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<p><strong>Part 2</strong></p>
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		<item>
		<title>對創作的迷思 (1)</title>
		<link>https://www.goactiongo.com/2021/04/22/creative_ep40/</link>
		<comments>https://www.goactiongo.com/2021/04/22/creative_ep40/#comments</comments>
		<pubDate>Thu, 22 Apr 2021 09:16:51 +0000</pubDate>
		<dc:creator><![CDATA[Admin]]></dc:creator>
				<category><![CDATA[創意無咁易]]></category>
		<category><![CDATA[創作]]></category>
		<category><![CDATA[創意]]></category>
		<category><![CDATA[文化]]></category>
		<category><![CDATA[香港]]></category>

		<guid isPermaLink="false">http://www.goactiongo.com/?p=7301</guid>
		<description><![CDATA[有型、不羈，自由自在&#8230;..在媒體的塑造下，這些形容詞成為了創作人的刻板印象，然而創作人又是否只有一 &#8230; <a href="https://www.goactiongo.com/2021/04/22/creative_ep40/" class="more-link">繼續閱讀 <span class="screen-reader-text">對創作的迷思 (1)</span> <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>有型、不羈，自由自在&#8230;..在媒體的塑造下，這些形容詞成為了創作人的刻板印象，然而創作人又是否只有一種形象呢？</p>
<p>其實對創作人的迷思，除了他們的外觀形象外，還有對做創作本身的看法，舉個最簡單又經常聽到的例子﹕「只要你堅持落去，就一定會成功」，按這種講法，做創作等同做功德，只要每日敲經念佛，總會有得道成仙的一天。然而做創作並非如此，到就到，唔到就唔到，不是說堅持就可以，最簡單的理解，由旺角行路去尖沙咀，基本上一直向南行就可以，但你偏要向北行，行到筋疲力盡，然後覺得自己好慘，已經好堅持，為何無法到達目的地呢？ 大佬呀，因為你個方向行錯，再行落去都是錯的。</p>
<p>堅持只是其中一個例子，更多關於做創作的迷思，留給大家慢慢聽。</p>
<hr />
<p>&nbsp;</p>
<p><strong>Part 1</strong></p>
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<p><strong>Part 2</strong></p>
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		<item>
		<title>盲盒與人生</title>
		<link>https://www.goactiongo.com/2020/10/29/creative_ep39/</link>
		<comments>https://www.goactiongo.com/2020/10/29/creative_ep39/#comments</comments>
		<pubDate>Thu, 29 Oct 2020 09:06:31 +0000</pubDate>
		<dc:creator><![CDATA[Admin]]></dc:creator>
				<category><![CDATA[創意無咁易]]></category>
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		<category><![CDATA[盲盒]]></category>
		<category><![CDATA[社會]]></category>
		<category><![CDATA[香港]]></category>

		<guid isPermaLink="false">http://www.goactiongo.com/?p=6792</guid>
		<description><![CDATA[&#160; 「三缺一，好無癮」，各位千萬別誤會，今集不是講打麻雀。話說一切皆由雞口去抽盲盒講起，圖中的金魚， &#8230; <a href="https://www.goactiongo.com/2020/10/29/creative_ep39/" class="more-link">繼續閱讀 <span class="screen-reader-text">盲盒與人生</span> <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.goactiongo.com/2020/10/29/creative_ep39/ig20210112/" rel="attachment wp-att-6956"><img class="aligncenter wp-image-6956 size-full" src="http://www.goactiongo.com/wp-content/uploads/IG20210112.jpg" alt="IG20210112" width="3648" height="2736" /></a></p>
<p>&nbsp;</p>
<p>「三缺一，好無癮」，各位千萬別誤會，今集不是講打麻雀。話說一切皆由雞口去抽盲盒講起，圖中的金魚，一套四款，一盒過購買的話，一個大盒就有六盒，所以一定齊款兼多出兩款相同，雞口就因為不想多兩款相同，決定跟運氣對賭，隨便買四盒，頭三盒他賭贏了，款款不同，但去到開第四盒這個關鍵時刻，一開，結果是﹕</p>
<p><strong>「我頂，一樣嘅&#8230;」</strong></p>
<p>由三缺一講起的一集，到底抽盲盒，跟人生有什麼相似的地方呢？</p>
<hr />
<p>&nbsp;</p>
<p><strong>Part 1</strong></p>
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<p><strong>Part 2</strong></p>
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		<title>樂於平凡？？？</title>
		<link>https://www.goactiongo.com/2020/09/24/creative_ep38/</link>
		<comments>https://www.goactiongo.com/2020/09/24/creative_ep38/#comments</comments>
		<pubDate>Wed, 23 Sep 2020 16:00:18 +0000</pubDate>
		<dc:creator><![CDATA[Admin]]></dc:creator>
				<category><![CDATA[創意無咁易]]></category>

		<guid isPermaLink="false">http://www.goactiongo.com/?p=6707</guid>
		<description><![CDATA[今期標題，3 大個問號，人真的樂於平凡？ 上集提到，「想過平凡生活」，經常掛在部份人口邊，然則何謂平凡？只有不 &#8230; <a href="https://www.goactiongo.com/2020/09/24/creative_ep38/" class="more-link">繼續閱讀 <span class="screen-reader-text">樂於平凡？？？</span> <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>今期標題，3 大個問號，人真的樂於平凡？</p>
<p><a href="http://www.goactiongo.com/2020/09/17/creatvie_ep37/" target="_blank">上集</a>提到，「想過平凡生活」，經常掛在部份人口邊，然則何謂平凡？只有不平凡過，才知平凡的滋味。在現實世界中，平凡如你我，本身已活在平凡中，既然早已身在此間中，又何必一再強調呢？</p>
<p>今集繼續討論這個題目，主持人們嘗試從文創角度出發，傾下現在的人，為何傾向過平凡生活，更重要是，平凡生活，真是你杯茶嗎？</p>
<hr />
<p>&nbsp;</p>
<p><strong>Part 1</strong></p>
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<p><strong>Part 2</strong></p>
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		<title>未曾不凡何來平凡</title>
		<link>https://www.goactiongo.com/2020/09/17/creatvie_ep37/</link>
		<comments>https://www.goactiongo.com/2020/09/17/creatvie_ep37/#comments</comments>
		<pubDate>Thu, 17 Sep 2020 07:10:32 +0000</pubDate>
		<dc:creator><![CDATA[Admin]]></dc:creator>
				<category><![CDATA[創意無咁易]]></category>
		<category><![CDATA[創作]]></category>
		<category><![CDATA[創意]]></category>
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		<category><![CDATA[社會]]></category>
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		<guid isPermaLink="false">http://www.goactiongo.com/?p=6698</guid>
		<description><![CDATA[「其實我都係想平平凡凡咁過生活」 上述對白，經常見諸在不同的電視或電影中，那怕有N種不同的表述方式，但意思都是 &#8230; <a href="https://www.goactiongo.com/2020/09/17/creatvie_ep37/" class="more-link">繼續閱讀 <span class="screen-reader-text">未曾不凡何來平凡</span> <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>「其實我都係想平平凡凡咁過生活」</p>
<p>上述對白，經常見諸在不同的電視或電影中，那怕有N種不同的表述方式，但意思都是一個﹕「想過平凡生活」。其實想過平凡生活與否，純屬個人選擇。只是「曾經蒼海難為水」，想過平凡生活，背後的潛台詞是曾經不凡過，然而世上凡人何其多，平凡如你我每天也活在平凡中，又何必特別嚮往平凡呢？</p>
<p>到底人是真的樂於平凡，還是以平凡為題，去包裝其他意思呢？</p>
<hr />
<p>&nbsp;</p>
<p><strong>Part 1</strong></p>
<audio class="wp-audio-shortcode" id="audio-6698-11" preload="none" style="width: 100%; visibility: hidden;" controls="controls"><source type="audio/mpeg" src="http://www.goactiongo.com/wp-content/uploads/creative20200917part1.mp3?_=11" /><a href="http://www.goactiongo.com/wp-content/uploads/creative20200917part1.mp3">http://www.goactiongo.com/wp-content/uploads/creative20200917part1.mp3</a></audio>
<p><strong>Part 2</strong></p>
<audio class="wp-audio-shortcode" id="audio-6698-12" preload="none" style="width: 100%; visibility: hidden;" controls="controls"><source type="audio/mpeg" src="http://www.goactiongo.com/wp-content/uploads/creative20200917part2.mp3?_=12" /><a href="http://www.goactiongo.com/wp-content/uploads/creative20200917part2.mp3">http://www.goactiongo.com/wp-content/uploads/creative20200917part2.mp3</a></audio>
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		<title>對立，小店VS連鎖店？</title>
		<link>https://www.goactiongo.com/2020/07/16/creatvie_ep36/</link>
		<comments>https://www.goactiongo.com/2020/07/16/creatvie_ep36/#comments</comments>
		<pubDate>Thu, 16 Jul 2020 08:21:28 +0000</pubDate>
		<dc:creator><![CDATA[Admin]]></dc:creator>
				<category><![CDATA[創意無咁易]]></category>
		<category><![CDATA[創意]]></category>
		<category><![CDATA[文化]]></category>
		<category><![CDATA[生活]]></category>
		<category><![CDATA[社會]]></category>
		<category><![CDATA[香港]]></category>

		<guid isPermaLink="false">http://www.goactiongo.com/?p=6460</guid>
		<description><![CDATA[連鎖店購物方便，小店就有自己特色，兩者本來相安無事，不過由不知幾時開始，社會刮起了一肢支持小店的風氣，不是說支 &#8230; <a href="https://www.goactiongo.com/2020/07/16/creatvie_ep36/" class="more-link">繼續閱讀 <span class="screen-reader-text">對立，小店VS連鎖店？</span> <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>連鎖店購物方便，小店就有自己特色，兩者本來相安無事，不過由不知幾時開始，社會刮起了一肢支持小店的風氣，不是說支持小店不好，只是一個多元的社會，應該容納不同的選擇﹔但現在的情況是二元對立，有你無我。為何有此情況呢？今集一齊來傾傾。</p>
<hr />
<p>&nbsp;</p>
<p><strong>Part 1</strong></p>
<audio class="wp-audio-shortcode" id="audio-6460-13" preload="none" style="width: 100%; visibility: hidden;" controls="controls"><source type="audio/mpeg" src="http://www.goactiongo.com/wp-content/uploads/creative20200716part1.mp3?_=13" /><a href="http://www.goactiongo.com/wp-content/uploads/creative20200716part1.mp3">http://www.goactiongo.com/wp-content/uploads/creative20200716part1.mp3</a></audio>
<p><strong>Part 2</strong></p>
<audio class="wp-audio-shortcode" id="audio-6460-14" preload="none" style="width: 100%; visibility: hidden;" controls="controls"><source type="audio/mpeg" src="http://www.goactiongo.com/wp-content/uploads/creative20200716part2.mp3?_=14" /><a href="http://www.goactiongo.com/wp-content/uploads/creative20200716part2.mp3">http://www.goactiongo.com/wp-content/uploads/creative20200716part2.mp3</a></audio>
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		<item>
		<title>修橋補路無屍骸 (2)</title>
		<link>https://www.goactiongo.com/2020/07/03/creative_ep35/</link>
		<comments>https://www.goactiongo.com/2020/07/03/creative_ep35/#comments</comments>
		<pubDate>Thu, 02 Jul 2020 17:49:23 +0000</pubDate>
		<dc:creator><![CDATA[Admin]]></dc:creator>
				<category><![CDATA[創意無咁易]]></category>
		<category><![CDATA[傳承]]></category>
		<category><![CDATA[創作]]></category>
		<category><![CDATA[創意]]></category>
		<category><![CDATA[文化]]></category>
		<category><![CDATA[社會]]></category>
		<category><![CDATA[香港]]></category>

		<guid isPermaLink="false">http://www.goactiongo.com/?p=6444</guid>
		<description><![CDATA[「修橋修橋補路無屍骸」的概念，上集講了不少，今集做多點補充，這個話的真諦，在於常人不願做一些不起眼的實務性工作 &#8230; <a href="https://www.goactiongo.com/2020/07/03/creative_ep35/" class="more-link">繼續閱讀 <span class="screen-reader-text">修橋補路無屍骸 (2)</span> <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>「修橋修橋補路無屍骸」的概念，上集講了不少，今集做多點補充，這個話的真諦，在於常人不願做一些不起眼的實務性工作，因為這些工作難以「攞彩」，然而當這些基礎工作沒有做好時，在上面所做的建築或創作，也只是空中樓閣。至於這句話如何與創作掛勾，在留待大家在節目中慢慢收聽。</p>
<hr />
<p>&nbsp;</p>
<audio class="wp-audio-shortcode" id="audio-6444-15" preload="none" style="width: 100%; visibility: hidden;" controls="controls"><source type="audio/mpeg" src="http://www.goactiongo.com/wp-content/uploads/creative20200702.mp3?_=15" /><a href="http://www.goactiongo.com/wp-content/uploads/creative20200702.mp3">http://www.goactiongo.com/wp-content/uploads/creative20200702.mp3</a></audio>
<p>&nbsp;</p>
<p>另外，節目內提到英國地下水道修建的故事，詳情大家可在另一個節目 &lt;&lt;都市雜誌集中營&gt;&gt;其中一集 &lt;&lt;<span style="color: #0000ff;"><a style="color: #0000ff;" href="http://www.goactiongo.com/2019/12/12/stage_ep02-2/" target="_blank">比屎更難項的倫敦大惡臭</a></span>&gt;&gt;</p>
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		</item>
		<item>
		<title>修橋補路無屍骸</title>
		<link>https://www.goactiongo.com/2020/06/19/creative_ep34/</link>
		<comments>https://www.goactiongo.com/2020/06/19/creative_ep34/#comments</comments>
		<pubDate>Fri, 19 Jun 2020 14:19:00 +0000</pubDate>
		<dc:creator><![CDATA[Admin]]></dc:creator>
				<category><![CDATA[創意無咁易]]></category>
		<category><![CDATA[傳承]]></category>
		<category><![CDATA[創作]]></category>
		<category><![CDATA[創意]]></category>
		<category><![CDATA[文化]]></category>
		<category><![CDATA[社會]]></category>
		<category><![CDATA[香港]]></category>

		<guid isPermaLink="false">http://www.goactiongo.com/?p=6413</guid>
		<description><![CDATA[「殺人放火金腰帶，修橋補路無屍骸」 ，表面看來，這兩句感覺都幾負面﹕壞事做盡可坐享榮華富貴，建功立德卻無好收場 &#8230; <a href="https://www.goactiongo.com/2020/06/19/creative_ep34/" class="more-link">繼續閱讀 <span class="screen-reader-text">修橋補路無屍骸</span> <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>「殺人放火金腰帶，修橋補路無屍骸」 ，表面看來，這兩句感覺都幾負面﹕壞事做盡可坐享榮華富貴，建功立德卻無好收場，這兩句的意思真是如此？</p>
<p>聽開本節目的朋友，都知道&lt;&lt;創意無咁易&gt;&gt;主打講創意的執行，為何今集看似變調，去講做人道理？放心，兩位主持人再自大自信，也有三分自知之明，不會去講什麼人生大道理或者教人做人那麼狂妄。今集仍然圍繞著創意而講，至於點講就賣個關子，留給大家慢慢聽。</p>
<hr />
<p><strong>Part 1</strong></p>
<audio class="wp-audio-shortcode" id="audio-6413-16" preload="none" style="width: 100%; visibility: hidden;" controls="controls"><source type="audio/mpeg" src="http://www.goactiongo.com/wp-content/uploads/creative20200619part1.mp3?_=16" /><a href="http://www.goactiongo.com/wp-content/uploads/creative20200619part1.mp3">http://www.goactiongo.com/wp-content/uploads/creative20200619part1.mp3</a></audio>
<p><strong>Part 2</strong></p>
<audio class="wp-audio-shortcode" id="audio-6413-17" preload="none" style="width: 100%; visibility: hidden;" controls="controls"><source type="audio/mpeg" src="http://www.goactiongo.com/wp-content/uploads/creative20200619part2.mp3?_=17" /><a href="http://www.goactiongo.com/wp-content/uploads/creative20200619part2.mp3">http://www.goactiongo.com/wp-content/uploads/creative20200619part2.mp3</a></audio>
<p>&nbsp;</p>
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		<title>疫情下的得著</title>
		<link>https://www.goactiongo.com/2020/05/27/creative_ep33/</link>
		<comments>https://www.goactiongo.com/2020/05/27/creative_ep33/#comments</comments>
		<pubDate>Wed, 27 May 2020 08:07:00 +0000</pubDate>
		<dc:creator><![CDATA[Admin]]></dc:creator>
				<category><![CDATA[創意無咁易]]></category>
		<category><![CDATA[文化]]></category>
		<category><![CDATA[疫情.創意]]></category>
		<category><![CDATA[社會]]></category>
		<category><![CDATA[香港]]></category>

		<guid isPermaLink="false">http://www.goactiongo.com/?p=6394</guid>
		<description><![CDATA[突然來襲的新冠肺炎，造成大量的人命及經濟損失，看來只要失，沒有得。 的確，疫情帶來的損害是確實存在，但當我們絞 &#8230; <a href="https://www.goactiongo.com/2020/05/27/creative_ep33/" class="more-link">繼續閱讀 <span class="screen-reader-text">疫情下的得著</span> <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>突然來襲的新冠肺炎，造成大量的人命及經濟損失，看來只要失，沒有得。</p>
<p>的確，疫情帶來的損害是確實存在，但當我們絞盡腦汁設法應對，由改變生活習慣以至工作模式也因而疫情而改變時，當中是否完全沒有得著呢？疫情爆發至今已接近半年，主持們跟大家一樣，由最初的戰戰競競，到現在已逐漸適應與疫魔共存的生活，兩位將在今集分享下在這段日子的體會，並講下當中的得著，不知兩位的經歷，會否引起你的共鳴呢</p>
<hr />
<p>&nbsp;</p>
<p><strong>Part 1</strong></p>
<audio class="wp-audio-shortcode" id="audio-6394-18" preload="none" style="width: 100%; visibility: hidden;" controls="controls"><source type="audio/mpeg" src="http://www.goactiongo.com/wp-content/uploads/creative20200526part1.mp3?_=18" /><a href="http://www.goactiongo.com/wp-content/uploads/creative20200526part1.mp3">http://www.goactiongo.com/wp-content/uploads/creative20200526part1.mp3</a></audio>
<p><strong>Part 2</strong></p>
<audio class="wp-audio-shortcode" id="audio-6394-19" preload="none" style="width: 100%; visibility: hidden;" controls="controls"><source type="audio/mpeg" src="http://www.goactiongo.com/wp-content/uploads/creative20200526part2.mp3?_=19" /><a href="http://www.goactiongo.com/wp-content/uploads/creative20200526part2.mp3">http://www.goactiongo.com/wp-content/uploads/creative20200526part2.mp3</a></audio>
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